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Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

FromThe CMO Podcast


Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'

FromThe CMO Podcast

ratings:
Length:
52 minutes
Released:
Jul 15, 2020
Format:
Podcast episode

Description

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services. Support our sponsor Deloitte and experience their guidance on resiliencefor brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com
Released:
Jul 15, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.