Video rules in today’s communication landscape. Whether it’s powerful video for a campaign launch, educational video to help boost awareness of what you’re doing, or even personal videos we can now make and deliver quickly to supporters, fundraisers and non profits need a strong video strategy. We’re in a world where Tik Tok and YouTube are the primary social currency, and if you’re not investing in video, you’re way behind the curve. I got on the line with Doug Scott at Tectonic, a company that works with great non-profits to produce powerful videos, to get his take on how this medium is changing, and the key things non-profit leaders need to do maximize their impact through video. Check out Tectonic at Tectonic.video