Rick McEvoy is a photographer with a really interesting dilemma. How can he niche down and focus on the business aspect of his specialty within the photography space? During this AskPat coaching call, we work to recalibrate Rick's goals and pivot just a bit into an area where he is more likely to be able to reach his financial aspirations. He just needs to grab onto one opportunity and make it happen. If you're somebody who's just starting out, or even if you've been doing this for a while, this will be a great episode for you.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on Apple Podcasts (and subscribe if you haven't already). That would mean the world to me, so thank you so much!My team uses Gusto. It has made life so much easier. They make payroll, taxes, and HR actually easy for small businesses. And honestly, I couldn't live without it—truly. Fast, simple payroll processing, benefits, simple management tools, all in one place. They automatically pay and file your federal, state, and local taxes, so you don't have to worry about it. Plus, they make it easy—once you start adding employees or even just for yourself—to add on health benefits and even 401(k)s for your team. Get three months of Gusto free when you run your first payroll. Check it out: gusto.com/askpat.Buy my new book, Superfans!