Real behavior change is fueled by emotion. How can designers leverage this universal truth to enhance their products and impact user journeys? Our guest today is Adi Mazor Kario, a design strategist and innovation expert. You’ll learn about emotion-based innovation, empathizing with users, trust-based onboarding, and applying emotional design in a variety of industries.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWizard, Invincible Innovation, ExStrategy — Adi’s companies and projectsEpisode 119: Emotional Targeting with Talia WolfEpisode 173: Voice UX with Sina Kahen8 Things UX/UI Designers Can Learn From Steve Jobs — an article by Julia ZellEpisode 131: Design Sprint with Jonathan CourtneyInspire, Not Instruct: How We Do User Onboarding at Userlist — Jane’s articleHarnessing the Wind of Change — Adi’s upcoming bookChinese ‘Wind of Change’ proverbInvincible Innovation — Adi’s websiteConnect with Adi on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by the new season of Wireframe — a podcast by Adobe about how UX can help technology fit into our lives. Whether you’re a designer or simply design-curious, you’ll learn how design intersects with the current world changes and hear from major leaders in the design and technology industries. Check out the show here, or just search for “Wireframe” in your favorite podcast app.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.