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Jennifer Sey (Levis) | Leadership During Crisis

Jennifer Sey (Levis) | Leadership During Crisis

FromThe CMO Podcast


Jennifer Sey (Levis) | Leadership During Crisis

FromThe CMO Podcast

ratings:
Length:
36 minutes
Released:
Sep 21, 2020
Format:
Podcast episode

Description

Jennifer Sey is the CMO of Global Brands for Levi Strauss & Co. She joins Jim on this episode of Leadership During Crisis to talk about how she is leading Levi Strauss & Co to meet their consumers in new and interesting ways during COVID. Jim and Jen also open up about how brands can do more to support their consumers during this racial unrest, and have an honest conversation about burnout and the challenges of managing a team during these times. Jen also talks about her new documentary, Athlete A which focuses on the USA Gymnastic's toxic culture and the gymnasts who survived doctor Larry Nassar's abuse.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
Released:
Sep 21, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.