Today’s episode is part two of a segment I did on Traffic and Funnels. In this section, I share how risk works in business and in life. Preeminence stipulates that you don't want to wait till money exchanges hands to begin providing value for the other side - and you’ll soon see why. You want to fall in love with your client. You want to have the desire to see your product or service change someone’s life - even if just for a moment. This is what preeminence is all about, and you must choose it. In this talk, I’ll share why it’s critical to develop your team and invite them to participate in your crusade. I’ll share how to evolve beyond transactional business so you’re more fulfilled, more prosperous, and simply a better person overall. Listen in, enjoy, and stay tuned for the final segment of this conversation. 00:00 – 04:00 - Defining preeminence within a business and beyond04:00 – 10:00 - Loving your clients and enrolling others in the crusade10:00 – 15:00 - Moving beyond transactional business into something better15:00 – 23:30 - Understanding your distinct proposition value 23:30 – 27:00 - What Jay believes needs to be done to make things happen