My guest this week is Mark Cho, co-founder of The Armoury.Mark and I discuss 10 years of The Armoury, including how they built partnerships with Ring Jacket and Liverano, why a higher price tag doesn’t necessarily mean a superior product (just a different one), and why relationships have always been at the center of their success.NOTES(00:30) Dover Street Market(00:37) Colette(02:36) Chris Gibbs of Union LA (Blamo! Interview)(04:08) Alan See (co-founder of the Armoury)(05:09) WW Chan(05:33) StyleForum(05:55) George Wang (Blamo! Interview)(06:15) Ethan Newton (Blamo! Interview)(16:56) Ring Jacket(19:55) Carmina(22:16) Liverano & Liverano(23:20) Scott Schuman (Blamo! Interview)(30:49) Gaziano & Girling(34:46) Jon Moy (Blamo! Interview)(34:49) Lawrence Schlossman (Blamo! Interview)(38:37) Jack Grantham (Blamo! Interview)(50:00) The Armoury on YouTube(55:50) Dressed to Ingest(1:02:16) Stefano Ricci(1:08:55) Aime Leon Dore(1:09:12) Aime Leon Dore x Drake's**This episode is sponsored by P. Johnson**Want even more Blamo? Join the BlamFam on Patreon and get access to additional interviews, a community slack, special events, and more!