Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.Please head over to the episode page for the detailed recap and key takeaways.Show notesalliblum.com — Alli’s websiteUI Breakfast Episode 112: Optimizing SaaS Trials with Alli BlumConducting Switch Interviews — an article by ThoughtbotJTBD for User Onboarding with Ramli JohnStop Aiming at Happiness: Unconventional Wisdom for Customer Success — Anna Jacobsen’s Microconf talkWhat is a North Star metric? — a Mixpanel articleHow Long Should Your Pages Be? — an article on stages of awareness by Copy HackersThe JTBD methodology by Bob Moesta and Chris Spiek, one of Alli’s recommended resourcesForget the Funnel by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resourcesCopy Hackers by Joanna Weibe — one of Alli’s recommended resourcesThe Mom Test — a book by Rob Fitzpatrick, Jane’s recommendationThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.