FOMO In Action I was at Social Media Marketing World in 2018 enjoying a networking event on an aircraft carrier in San Diego California. I was contacted by Michael Oneil as he and a few friends were going to go to a club called Prohibition and wanted to know if I would want to attend. Did I say it was a club? Prohibition is a speakeasy. I have never been to a speakeasy. The door that you go through shows "LAW OFFICE Eddie Onare, ESQ."  When we arrived there was an actual velvet rope. We had to wait. It myself, Michael O’Neal, Harry Durran, and Natalie Jennings. The anticipation was mounting. How long will I have to wait? Are we going to get in at all? Finally, the bouncer unclipped the rope and let us in. I remember walking through a door and going downstairs. It was getting darker and darker as we went on. When I finally get to the bottom and look around, I see a bar in front of me. I see a bench to the left of me. I see a few chairs to the right of me. It is dimly lit, with red lights in the ceiling. I think to myself. "Someone turned their basement into a bar." Don't get me wrong, it was cool. Michael and I ended up playing and singing that night with the saxophone player from Pink Floyd. But I can't underestimate the buzz and anticipation by the scarcity. This is a tactic called Fear of Missing Out (FOMO for short), and today we are going to talk about Clubhouse. This is an app (currently only available for iOs) and one of the things that is fueling the buzz about this app is their use of FOMO.  Clubhouse: Drop-in audio chat Don't get me wrong, this app is cool. However, it's zoom without video and better moderation. Why is it so popular? You have to be invited in (OOOOOH!). It is only on iOs (sorry android people) so here again, only certain people can get in, and for those on the outside when you hear others talking about it, you have fear of missing out. Does it work? I'm doing an episode about it knowing that 75% of my audience can't use it.  What Clubhouse is Good For Why I like clubhouse is I'm finding my target audience, and more importantly, my target audience who doesn't know me yet.  Then I can LISTEN, and take notes of what is being discussed and take notes as these might be future episodes.  I have found a few people I want to connect with due to the details in their profiles, and the value they brought if they actually spoke.  Mistakes in Clubhouse If you don't have an answer to a question and someone asks you, just say, "That's a good question that I don't have an answer to." If you don't, often the answer you spew is not helpful and makes you look like an idiot in love with their own voice.  Not filling out your profile with your website, your interests, and keywords to help you get found.  Ask ing a question that is three seconds long followed by self-promotion that is three minutes long.  Most of the true networking happens outside of the app so be sure to check your Twitter and Instagram for DMs. I'm on Android - I Feel Left Out If you look at what clubhouse is at its core is its a group of people (in rooms) that are joining hoping to talk about their favorite subject, meet people, and learn new insights.  So do it on zoom. Reach out to other podcasts like yours and pick a date to all get together on Zoom. Assign a moderator, and promote for weeks in advance.  Everyone and their brother knows how to connect to zoom. The goal here is not to get podcast ready quality (cause the quality on Clubhouse is "ok"), but more the connection.  There are also other tools like Slack, Discord. There are tools like Mastodon where you can setup your own social media network.  There will be Copycats - There Always Is Twitter Spaces is coming The issue with Android (from what I understand) is while all the different phones are running Android operating systems, there is enough differences between phone manufacturers to create headaches for app developers.  Android Apps Like Clubhouse Connect Club ( maybe? it shows a Google