Just as oil powered the old economy of atoms, data powers the new economy of bits. Here to tell us how to leverage our cannabis business data and market more effectively is Nicholas Paschal of Alpine IQ. Learn more at https://alpineiq.com  Key Takeaways:  [1:02] An inside look at Alpine IQ, a data analytics and marketing platform for cannabis companies [1:27] Nick’s personal background and how he got into the cannabis space [7:24] Why it’s important for companies to take protective measures with their business data [11:18] How Alpine IQ not only offers analytics tools but also helps businesses determine the best ways to act on data [18:32] What companies can expect during Alpine IQ’s onboarding process, from integrating apps to ensuring compliance across the board [21:36] Alpine IQ’s audience feature and how companies are using it to generate ROI [31:45] How streamlining analytics tools using Alpine IQ can provide incredible value for cannabis companies [35:35] Alpine IQ’s journey achieving product-market fit and how the company got its first customers [39:26] Where Alpine IQ currently is in the capital-raising process