Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he’s been helping his clients achieve their goals through digital media and storytelling, as he’s an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest.  Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising.  During this interview, we discuss:  1:52 – About Bob Regnerus   4:11 – When was your recent book released, what is it about, and who is it for?  5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about  6:49 – What is Deep Funnel Marketing and Retargeting and why are they important?  13:03 – Retargeting vs. Cold Traffic + A common mistake people make  15:02 – Most funnels repel too many people: There are people falling off your funnel that don’t need to be falling off your funnel.  17:04 – Establishing and creating a retargeting campaign  18:04 – Strategy #1 to implement when you’re trying to scale: Leading with content with the article strategy  22:33 – A cost of conversion comparison  25:47 – Strategy #2 to implement when you’re trying to scale: The video strategy  29:28 – Establishing your relationship with your customer + Differentiating yourself  30:51 – Bob’s favorite growth tool other than his own  31:56 – His most recommended books  32:51 – How to connect with Bob and buy his book  Plus, a whole lot more!    Bob's Websites and Resources:  Feedstories  Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews   Breakthrough Advertising by Eugene M. Schwartz  80/20 Sales and Marketing by Perry Marshall  Start With Why by Simon Sineck  Monday ---------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.  Connect with Dennis Brown   AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways]