A really cool strategy to meet your Dream 100 and get their customers to flow into your funnels. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are pumped and excited for today. Today, I'm going to bring you some charisma, some hacking, some excitement, and a whole bunch of fun stuff. All right, everybody. I wanted to funnel hack somebody today because what they're doing is really, really cool, and I think it would behoove you all to watch what she is doing. The person I'm talking about, her name is McCall Jones. The story, as I know it, and I probably don't know all the details, but she is related to Kathryn Jones, who is our resident design hacker who spoke at Funnel Hacking Live this year about design hacking. She was so excited that she was going to speak on stage. She invited her friends and her family to all come watch her crush it, and she did crush it. She did an amazing job. One of her... I think it's her sister-in-law, came not knowing anything about what in the world we do, and she sat there and watched Kathryn do her thing. Then she watched the entire event, and she was like, "This is amazing. I want to do something related to this." Now, McCall's background... Actually, I don't know all her background. I do know that she was on... What's that show? I keep thinking it's So You Think You Can Dance. That's not it. She's was on High School Musical, part two, I believe. I may quote that wrong. Maybe it's part one. I've never seen either of them, I'm not going to lie, but I think she was on High School Musical, part two. So, she's got an acting career and a bunch of stuff like that. But she's watching this, and she's like, "Oh my gosh. Kathryn's teaching design hacking. Russell's teaching funnel hacking. I could teach how to hack what I do," which is, she's, as an actress or actor... I don't know what they call themselves nowadays. I don't know what's politically correct, so I apologize to all the actors who I just offended with my unknowingness of how to say it right. But anyway, she was like, "I can teach people how to hack charisma. How is Russell able to get on stage, and what is he doing and why is he doing it?" and all that sorts of stuff. So, she decided that she was going to become the person who is going to teach people who want to become speakers or authors or selling from stage or do webinars or Facebook Lives how to actually get charisma, because a lot of people don't have that, right? They come on like, "Hi. I'm Russell," and they're all nervous, like I was 15 years ago, right? It's scary at first. So, she's like, "I'm going to teach a framework for how people can do charisma hacking." So, that began her journey. She said, "This is my thing. This is the spot in the market that I'm going to claim. I'm going to teach people this process. I'm going to call it charisma hacking, and this is my thing." Right? First off, everything so far what she's done is awesome, right? Same thing for you, right? You should be in your marketplace looking around like, "Where's the gap? Where are people not talking about? What can I do that can be unique? What is something that my gifts bring to the market that's going to be different than anybody else?" For her, because of her acting career and her understanding of these things, she thought, "This is the segment of the market I can carve out that can become my own, where I can become the category king in it." So, that's the first lesson. Second lesson. Then she went out there and she created a framework and she started a coaching program. She started training people how to do it. I'm sure she did a lot of it for free. She started going into Kathryn's groups and teaching this concept called charisma hacking, where she was testing out her process and testing things out. She came in to mine. I had her do a t