My guest today is Shashank Nigam, a person with jet fuel in his veins. Shashank is the founder and CEO of SimpliFlying, one of the world´s largest aviation marketing firms and author of SOAR, a bestseller on airline marketing. Together with his team at SimpliFlying they have created a material titled The Rise of Sanitized Travel which details over 70 different areas in the passenger journey that are expected to either change or to be introduced from scratch, to restore confidence in flying after COVID-19 pandemic. You can download the full report here.