28 min listen
754. 3 Things to Know About Pitching ABM to Your Board
754. 3 Things to Know About Pitching ABM to Your Board
ratings:
Length:
24 minutes
Released:
Dec 11, 2020
Format:
Podcast episode
Description
Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board and executive team see the value and progress of their ABM efforts. A unique, collaborative dashboard in Salesforce helps everyone stay in alignment with consistent visibility.
Released:
Dec 11, 2020
Format:
Podcast episode
Titles in the series (100)
748. Making it Personal: Sales Success Through Personalization: When you get a template email with your name haphazardly pasted at the top, how do you react? For most people, that lifeless document is heading straight into the spam folder. If you want people to respond, you’ve got to make it personal. In this Ta... by Move: The Go To Market Podcast