Taxes, regulations, a thriving black market, and then COVID-19. How can cannabis retailers in California survive in this environment and serve their community? Here to help answer these questions is Dennis O’Malley, CEO of Caliva. Learn more at https://www.gocaliva.com Key Takeaways: Dennis’ background in cannabis and how he came to start Caliva An inside look at Caliva and how it compares to other cannabis dispensaries in California Why Dennis decided to end his partnership with Eaze and create his own delivery app for Caliva Pros and cons to using your own delivery app Why Dennis has partnered with Hypur to provide contactless payment options for customers How COVID-19 has impacted Caliva and where Dennis sees the company heading in the months ahead How cannabis consumer behavior has changed during COVID-19 including popular products and curbside pickup versus delivery Incentives and disincentives in the California marketplace that are making the black market three times bigger than the legal market Where Dennis sees cannabis heading in California and across the US in the next 3-5 years