I’ve been working on an assignment with the 2CCXers, and I want to share one of my big takeaways that I had last night. I want to share something with you that I’ve been thinking about a lot lately. We just launched our new Two Comma Club X coaching program a couple months ago, and one of the first things I asked everyone in the program to do (almost 400 coaching students)… Was to TRASH their current email address! WHAAAT!!!! ??? I know. Scary, right? Why did I ask them to do this?  2 Reasons… 1. Because it’s a DISTRACTION to productivity. 2. Use the email inbox to create a revenue-generating SWIPE file Listen in to find out more! ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today I'm in my car, heading downtown to the penthouse to record videos with Jay Shetty's company, we're going to do some cool stuff and I'll tell you a little more about that when we come back from the intro. All right, everybody. Hope you guys are doing awesome. Like I said, I'm heading downtown Boise right now and we hired Jay Shetty's company to make some really cool videos for us. And if you haven't seen Jay Shetty, obviously he's got a huge following, tons of viral videos, and what's cool is the way they do their videos is very interesting. A different way than I've ever done it before. They figure out a story from your life that's like, "Here's the moral of the story." And they script out the story, and then they film you talking to camera, which, we've done a ton of things like that. But then what they do is they hire actors to act out the actual story, and then they weave it together between your voiceover, you talking to the camera, and then actors acting out this part of your life. So anyway, I'm doing it with them. We hired them to do, I think, eight videos for us. So yesterday, I was downtown filming the first ... I think we filmed five of the stories yesterday or six, so I have three or four more today, and then they're going to go back to LA, where they're from, and they hire actors to act out my life. How crazy is that? I'm so excited and so nervous to see my life acted out. Oh man. But it'll be fun. It'll be kind of fun to see what happens in these videos and how it all goes. So anywho, that's what I'm doing today. And as I'm driving downtown, I decided to come hang out with you guys today. I miss podcasting. It's been a little bit since I sat down, and I wanted to share with you guys something that I thought was kind of interesting today. So as a lot of you guys know, we launched the new, updated Two Comma Club Coaching Program a couple ... Man, about a month and a half ago during the Two Comma Club Live Event, and we got about 250 new people that came in the program, which is awesome, so we're taking them all through and the existing members and everyone else in this new process and it's really, really fun. And week number one, I gave them all an assignment, which was to retire your old email address. I'm like, "You're just getting too much crap. It's too much distraction. This is why most of you are not having success is because you can't even control your email boxes. Everyone, I want you to retire your email box." So I had everyone retire it, I showed them how to do it, and in the whole process, you don't miss out on any important emails. But then I said, "When you're setting up your new email address, I want you to do it in a very strategic way." And so what I showed them how to do is how to create labels and folders for every single newsletter. And I was like, "Every ad you see, you need to go opt-in to the ad. Every ad." No longer are you like, "I'm annoyed by all the ads on Facebook." You realize the only purpose of Facebook is for you to click on ads. That's it. So I'm like, "Go follow everything you're interested in, in your market, and then every ad you see, every ad, not every once in a while, every ad you see, you click on it, you go to it, and then you opt-in.