In the first part of this Feature, we interview siblings Shaz Rajashekar and Kiku Chaudhuri, Co-Founders of Shaz & Kiks. The brand uses the founder's Indian heritage to create nutritious beauty care products. The sisters talk about the influence of their heritage and upbringing. After visiting family in India, they realized their hair looked so much better. The Indian products they used made that possible. That’s when the sisters decided they need to bring these products to America and start their brand. They talk about how the pandemic hurt their startup. However, they didn’t let that slow them down. Their previous experience working with brands, suppliers, and production gave them the advantage of bringing their brand to market. For them, it was a matter of starting small and slow. In Part 1, we hear about the influence, initial hiccups, and some of the science behind their products.   Join us while Ramon Vela interviews Shaz & Kiku and listen to them share the inside story of a brand. For more on Shaz & Kiks, visit: https://www.shazandkiks.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB