Joe is back! This time for a shift break episode focused on building a coffee menu from the ground up that is tuned in to meet your customers, and their taste buds, where they are on their coffee journey.  NOW is the time to really drill down and focus on customizing your offerings for accessibility, ease of use, wider availability, and thinking through how you will set the customer up to thoroughly enjoy the roasted coffee you sell on the shelf.  In this shift break we discuss the mentality, tools, and actions needed to build a great coffee program for the people!  Links: www.list-beisler.coffee Joe on Instagram Joe on Twitter List and Beisler on Instagram   CLICK TO JOIN THE MIGHTY NETWORK!    Related episodes: 026 : What Your Roaster Wants You to Know w/ U.S. Roasting Champion Mark Michaelson 063 : What Your Roaster Wants You to Know w/ Rob Hoos Joe gives Career Advice 20 : Transparency and Origin Knowledge in the Cafe w/ Joe Marrocco   Batch Brew like you never thought possible: Ground Control Cyclops Brewer   Amazing grinders making great coffee easy to achieve BARATZA GRINDERS