In the second part of this Feature, Dr. Pooneh Ramezani, Co-Founder at Dr. Brite, continues sharing the story of building her unique brand dedicated to manufacturing highly effective and clean ingredient products that are safe for the entire family. She shares her learnings and advice from building her brand. She also discusses her channel strategy and why they do lots of typical brand functions in-house such as manufacturing, shipping, customer care, and more. She says, "it's about quality assurance" and to put it bluntly, she simply doesn't trust other places with the customer experience which for her is number one. Here's the rest of her story.   In part two, Pooneh discusses: Why your job as a brand owner is to protect the brand; Why you can't and shouldn't be everywhere if quality, customer experience, and messaging are important;  Why she doesn't go all-in with Amazon; Why you should look at all channels and determine whether it benefits your brand now and in the future; Tour of Dr. Brite products; The vision and future of Dr. Brite; Why they constantly survey customers; And so much more.    Join us while Ramon Vela interviews Pooneh in Part 2 of this episode and listen to him share the inside story of a brand. For more on Dr. Brite visit: https://www.drbrite.com/ Visit our sponsors: Retention Science - RetentionScience.com/sob