About This Episode: In 1987, Thomas E. Bulleit, Jr., fulfilled a lifelong dream of reviving an old family bourbon recipe by starting the Bulleit Distilling Company. Inspired by his great-great-grandfather Augustus Bulleit, who made a high-rye whiskey between 1830-1860, Tom left a successful law practice and risked everything to experience life on the frontier. Today, we're not the only ones who are glad he did. A tavern keeper in 1830s Louisville, Kentucky, Augustus Bulleit was dedicated to a single goal: the creation of a bourbon unique in flavor. After experimenting with countless varieties, he finally came upon a bourbon with the character he had long sought after. One fateful day, while transporting his barrels of bourbon from Kentucky to New Orleans, Augustus Bulleit vanished. What happened is still unknown, and his creation nearly disappeared into history along with him. To this day, Bulleit™ Bourbon is distilled and aged in the Bulleit family tradition. High rye content gives it a bold, spicy character with a distinctively smooth, clean finish. Kentucky limestone-filtered water provides a foundation for the bourbon's character, while charred American oak barrels lend a smoky backbone. Our aging philosophy is simple: we wait until our bourbon is ready. As Bulleit enthusiasts know, rye has always been our cornerstone. In this tradition, we're proud to present Bulleit™ Rye – a straight rye whiskey made from 95% rye and 5% malted barley. It's a whiskey with unparalleled spice and complexity. Find out more about Tom at:Bulleit Proof: How I Took a 150-Year-Old Family Recipe and a Revolver, and Disrupted the Entire Liquor Industry One Bottle, One Sip, One Handshake at a Time About Bulleit Bourbon Bulleit - The Story See the Show Notes: www.jeremyryanslate.com/718 Sponsors: Gusto: This episode is sponsored by Gusto. Run your payroll the easy way, the same way we do at Command Your Brand. You'll get a. $100 Amazon Gift Card just for running your first payroll! www.jeremyryanslate.com/gusto Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Science of Getting Rich,"by Wallace D. Wattles, about building real wealth. www.jeremyryanslate.com/book