In the second part of this Feature, Nii A. Ahene, Chief Strategy Officer at Tinuiti, dives into the world of digital marketing. With a mix of fast-talk and true passion for the work, Nii gives us his commentary on how to best market your brand for the present while utilizing valuable data for the future. As Nii approaches this, he doesn’t just think about what’s going on right now in e-commerce. His big picture question is “when it's the Super Bowl in twenty, twenty-five, how are people going to buy (and have delivered) their food or snacks? What will that process look like?” This mindset is what drives Tinuiti to be the leading independent marketing agency, it’s what makes it so unique. For any brand, looking for a fresh look into understanding the e-commerce environment, take a look at Tinuiti. Here's the rest of the story.   In part two, Nii discusses Learning to read the changes in e-commerce; The power of Wal-Mart and how they utilized their website; How the internet changes every day; A consumer’s personal tie to your product; Updating the mainstream for your modern consumer; Why data is so valuable; And so much more.    Join us while Ramon Vela interviews Nii in Part 2 of this episode and listen to him share the inside story of a brand. For more on Tinuiti visit: https://tinuiti.com/Ramon Visit our sponsor: Retention Science - RetentionScience.com