In the first part of this Feature, Nii A. Ahene, Chief Strategy Officer at Tinuiti, shares an in-depth discussion about digital marketing. Representing Tinuiti, Nii Ahene, Chief Strategy Officer, discuss what it means to be the largest independent performance marketing agency. Now at first impression, our listeners have to know Nii Ahene is not a psychic, although that’s what Tinuiti seems to offer with Nii’s experience. With an expansive understanding of e-commerce, Tinuiti is here to help its clients fully understand the digital marketing world in order to best utilize its capabilities. As Nii explains, social media “is not what it was 10 years ago” and it’s definitely “not what it’s going to be in 10 years.” Tinuiti is here to help you understand the now so that you could adapt for the future. Here's his story.    In the first part, Nii discusses Tinuiti and what the do; The Journey of Nii Ahene; Economic impacts of the stimulus; Being a conscious investor and getting the most out of your dollars; Learning the social media ecosystem; The changing of retail shopping seasons; Getting used to the e-commerce environment; Q4 advice for e-commerce brands; And so much more.    Join us while Ramon Vela interviews Nii in Part 1 of this episode and listen to him share the inside story of a brand. For more on Tinuiti visit: https://tinuiti.com/Ramon Visit our sponsor: Retention Science - RetentionScience.com