In the second half of this Feature, Jessy Fofana, Founder & CEO at LaRue PR, shares with us the value of taking a risk in order to take a stance. Larue PR makes it very clear that they are not here to create veils for those companies that choose to play Switzerland. The relationship between the company and consumers aren’t built merely on discount emails nor targeted advertising, but the connection made through the values and experiences that we share as individuals and community. Here's the rest of the story.   In part two, Jessy discusses: Aligning the consumer with your social stances; Taking the Risk to Share Your Views; Jessy Fofana’s background; Intertwining your company with what’s happening right now; Balancing your finances between PR and Ad investments; Discovering your own PR strategy; And so much more.    Join us while Ramon Vela interviews Jessy in Part 2 of this episode and listen to her share the inside story of a brand.   For more on LaRue PR visit: https://www.laruepr.com/     Visit our Sponsors: Retention Science - RetentionScience.com