After partaking in a couple of business ventures, Christoph Bertsch, Founder & CEO at Vejo, saw an opportunity in the market. So he put the pieces together and took that dive into creating Vejo. Christoph takes us through the process of innovating a single-use blender that focuses on helping the customer receive a truly convenient healthy experience while having it taste great. Whether it’s after a long hike under the Los Angeles sun or doing a run on the treadmill, Vejo makes it simple to have your choice of smoothies in just 30 seconds with the world’s first pod-based blender.   In part one, Christoph discusses The origins of Vejo; The process of innovating a new product; The importance of health in a post-COVID world; Dealing with anxieties and insecurities of change; Fixing the details for potential buyers; How to best showcase your company journey; and so much more.    Join us while Ramon Vela interviews Christoph in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Vejo visit: https://www.vejo.com/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com