What's in this episode? We talk about the complex nature of reaching, recruiting and retaining students in the age of COVID-19 and beyond.  You'll hear about; Coordinating COVID-secure entrance exam processes Multi-channel communications to diverse student populations Streamlining recruitment with case studies from Finland and the U.K You can continue the conversation online at @podcastedtech and @SalesforceOrg with #EdtechEdge and #edtechpod. People Jane Armstrong, Senior Director, Salesforce.Org | Twitter: @SalesforceOrg Joanna Kumpula, International Student Recruitment - Strategy & Insight, Tampere University | Twitter: @joannakoo; @TampereUni Katy Willis. Pro-Vice-Chancellor for Student Success, Plymouth Marjon University | Twitter: @shoekaty; @marjonuni Petri Suomala, Vice President for Education, Aalto University, Finland - Business and Technology | Twitter: @MattiPetri; @AaltoUniversity Esa Hämäläinen, Director of Administration, University of Helsinki | Twitter: @esahamal Susanna Niinistö-Sivuranta, Director of Development and Head of Student Services, University of Helsinki | Twitter: @NiinistoS; @helsinkiuni Sophie Bailey is the Founder and Presenter of The Edtech Podcast | Twitter: @podcastedtech This episode is part of Season Two of our podcast series 'The Edge: Accelerating Higher Education', supported by Salesforce.org. The Edge takes a fresh look at higher education and digital transformation and this episode is all about recruitment and admissions. Show Notes and References   Check out https://theedtechpodcast.com/edtechpodcast for the full show notes  Tell us your story We'd love to hear your thoughts. Record a quick free voicemail via speakpipe for inclusion in the next episode. Or you can post your thoughts or follow-on links via twitter @podcastedtech or via The Edtech Podcast Facebook page or Instagram.