EP255 - Instacart Chief Revenue Officer Seth Dallaire Seth Dallaire is the Chief Revenue Officer at Instacart. In this interview, we cover his experience at Amazon, the challenges of operating Instacart’s 4-sided marketplace, key trends in the digital grocery space, and Instacarts evolution as a retail media network. Episode 255 of the Jason & Scot show was recorded live on Wednesday, February 10th, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 254 being recorded on Wednesday February 10th 2021 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scott Wingo. Scot: [0:40] Hey Jason and welcome back Jason and Scot show listeners. Two of our topics we have really been Drilling in onto the last year our digital Grocery and the impact of covid on overall digital adoption. One company sits squarely at the intersection of both of those Trends and we are really excited to have them on today’s show. That company is instacart and we’re real thrilled to have on the show their Chief Revenue officer Seth Del are welcome to the show Seth. Seth: [1:09] Hey thanks for having me nice to be here. Jason: [1:12] Seth we’re thrilled to have you and as you may know from listening to the show we always like to start by giving the audience just a little bit of background about our guests and and you of course have a, a very interesting e-commerce background so can you share it with our audience. Seth: [1:30] Sure and again thanks for having me on the show so current title is Chief Revenue officer here at instacart and really what I’m focused on and have been working on for the past 16 months since I joined the company is creating an advertising business and I come at this opportunity after having spent just about eight years at Amazon. Where I was in various leadership positions in the advertising sales and marketing teams over there, I joined in February 2012 and prior to that I was at Yahoo prior to that. At Microsoft and prior to that Amazon so the bulk of my business career has been in digital media both in terms of sales and buying, and really the emphasis for the past. Ten years at least has been on e-commerce and Retail so it’s really exciting to be here at instacart particularly in this moment when, a consumer behavior is is tipping into. Grocery shopping online and I’m able to use a lot of the experiences that I’ve had in my career too. To help make it making ads business happen over here. Jason: [2:56] That’s awesome and that the timing for having you on this show is terrific Scott obviously mentioned. Covid in the intersection of digital and Grocery and I know instacart it’s even bigger than grocery so we’ll eventually talk about that, um but a close second to digital and grocery that we’ve been talking about lately are all these retail media networks and you’re obviously squarely there as well, so our last episode of the podcast we actually recovering Amazon’s earnings, and to me one of the the standout features of their to as earnings was this that they’ve now surpassed 20 billion dollars in ad Revenue over the last 12 months. I know you you were heavily involved in building that business, I mean a is there any part of you that’s proud or sad to see the success now that you’re not there, not implying it success because you’re not there, but the related question I was interested to ask is in my mind it’s entirely possible that at 20 billion dollars in ad Revenue that the ad revenue is more profitable for Amazon and AWS is, and I feel like that doesn’t get talked about a lot. Seth: [4:15] Yeah so to answer the first part of the question definitely proud the experience that I have there was a lot of fu