This week Joe receives an email from a personal trainer who is frustrated with his clientele's lack of motivation and constant complaining. He wants to transition from working with unmotivated "general population" clients to self-motivated athletes - so he asks for Joe's advice. This leads to a classic "Joe D. rant" on the personal training industry. Topics of the rant include: Why Joe is embarrassed to call himself a "personal trainer"; The #1 mistake personal trainers make with new clients (and what they SHOULD be doing instead); How to get your clients excited about training with you; The difference between "working out" vs "training"; Consistency vs Intensity; The importance of getting into a "flow state" when training...and Much MORE! For Show Notes & Timestamps visit www.IndustrialStrengthShow.com