Do you show up “salesy” or committed? If you’re passionate, you can be direct and demanding without coming off as a pushy salesman. Get people on your team by having a clear message that is both easy to communicate and easy for others to adopt. In today’s world, people are bombarded with messages constantly; you need to have a catchy, direct “hook” to get them to notice. Keep it around 2-5 words, make sure it’s positive, and tie it to a greater purpose. It’s time to make communication matter again. To dive into the idea of clearer messaging, I’ve brought on branding expert Michelle Mazur, Ph.D. She delivers audacious breakthroughs for business owners & speakers who want to stand out, be the best-in-class in their field, and position themselves in a category of one. She is the CEO of Communication Rebel and the author of Speak Up for Your Business and Speak for Impact. Her rebel yell has appeared in Fast Company, Inc., Entrepreneur, PR Daily, and She Owns It. To learn how to create your own “three-word rebellion,” download this episode now. THE TRUST WARRIOR   “It’s time to make communication matter again.” - Michelle Mazur Highlights - Three-word rebellion: THE message that you want to be known for.  As your message grows, other people become the messenger and it grows on its own. Start with the mess: use freewriting to get your ideas onto paper and decide the change you want to see in the world. Your message has to be positive. People want to know where you’re leading them. It’s not about you. It’s for your audience and the change you want to create. There is always an inciting incident for what you do with your three-word rebellion. Guest Contact - Michelle's Website Michelle's Twitter Michelle's Book: 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business Into a Movement Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Mentions - Big Potential by Shawn Achor The Five Second Rule by Mel Robbins Start With Why by Simon Sinek Louder Than Words by Todd Henry Learn more about Jonathan Fields Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn