In this episode, Sal, Adam and Justin talk with good friend, Mike Matthews about his how he built his company, Legion, and then answer questions asked by the live audience. Protein bar companies are making out! (2:15) What has been the worst product idea he has had? (3:37) What products surprised him that sold well? (4:51) How the pre-workout market has really taken off and the shenanigans that have come with it. (8:05) Why a part of him is ashamed to be in the supplement industry. (16:40) How all markets have unsophisticated consumers. (18:00) Is the supplement consumer becoming more attuned? (23:54) The self-education of Mike Matthews: How did he acquire his wealth of information? (25:30) The ‘ah-ha’ moments the guys experienced with their training. (30:20) How you can still be honest and be successful. (38:14) Appreciating the value and importance of sleep. (39:22) What are the upcoming opportunities in the health/fitness space? (45:25) How do I stand out in the ‘content-heavy’ crowd? (1:00:02) Why does he sell fat burners and not branch chain amino acids? (1:09:42) You can build a business and NOT lie. (1:17:20) What to do when there are detractors on your fitness journey? (1:19:41) Is it recommended to take senna for no more than once a week and what can be done to fix oneself after excessive use? (1:28:15) How do I transition from more active work to sedentary? (1:33:00)   Featured Guest/People Mentioned Mike Matthews (@muscleforlifefitness)  Instagram Website The Muscle for Life Podcast Books By Michael Matthews - Amazon.com Eric Helms PhD, 3DMJ R&D Chief (@helms3dmj)  Instagram Mark Rippetoe (@CoachRippetoe)  Twitter Kelly Starrett (@mobilitywod)  Instagram Related Links/Products Mentioned Nitrate in beetroot juice lowers blood pressure, study finds Energy Drinks and the Risk of Cardiovascular Disease: A Review of Current Literature Stimulant-Containing Energy Drinks The Max-OT Workout Starting Strength - Book by Mark Rippetoe Mark Rippetoe on training for strength vs. “aesthetics” f.lux: software to make your life better Visit Felix Gray for an exclusive offer for Mind Pump listeners! Tonal: The World's Most Intelligent Home Gym Visit PRx Performance for an exclusive offer for Mind Pump listeners! **Code “mindpump” at checkout** Prime Bundle | MAPS Fitness Products - Mind Pump Digital Minimalism: Choosing a Focused Life in a Noisy World - Book by Cal Newport Stillness Is the Key - Book by Ryan Holiday Intuitive Nutrition Guide | MAPS Fitness Products - Mind Pump Legion Athletics - Science The Beginner’s Guide to Forskolin Supplementation Senna (Senokot): laxative to treat constipation Hunter-Gatherer Energetics and Human Obesity People Mentioned Eric Helms PhD, 3DMJ R&D Chief (@helms3dmj) • Instagram Mark Rippetoe (@CoachRippetoe) · Twitter Kelly Starrett (@mobilitywod) • Instagram