Co-opting intuitive eating is frustrating, problematic and dangerous, but it’s not a surprise. Intuitive eating is growing in popularity and growing fast. Take a look at the google trend search over the last 5 years. It’s clear: people are starting to be done with dieting. That is to say, people want out from diet culture and are looking for options. Certainly, the weight loss & wellness industry are paying attention. For instance, just think of Weight Watcher rebrand in 2019 to WW-Wellness that Works. Yet another sign of the growth in popularity of Intuitive Eating is when “popular” diet gurus are bluntly co-opting intuitive eating in their weight loss books without even an ounce of shame. In fact, I see the same growth in my professional training program. The waitlist is consistently 150% to program capacity for the last 12 months and no sign of stopping either. Spotting Fake Intuitive Eating I’m honored to welcome Evelyn Tribole to our podcast Going Beyond The Food Show to answer this question: How can we spot when diet culture is co-opting intuitive eating? Evelyn Tribole is a registered dietitian and the co-creator of Intuitive Eating. Moreover, she has written Intuitive Eating (co-author with Evelyn Resh). Her upcoming book, Intuitive Eating for Every Day: 365 Daily Practices & Inspirations to Rediscover the Pleasures of Eating will be available on March 16th, 2021. What you’ll learn listening to this episode: Evelyn’s take on co-opting of Intuitive eating by diet culture  Why intuitive eating is not a trademark Your best defense against fake intuitive eating Why embodiment is essential to becoming an intuitive eater The reason why the act of dieting is a trauma Why Evelyn wrote her new book Intuitive Eating For Everyday Mentioned on the show: Evelyn’s new book- Intuitive eating For Everyday   Evelyn’s first presence: Episode 186- What is Intuitive Eating? Podcast Roadmap Conquer & Thrive Non- Diet Mentorship Program for Health Professionals Connect with our guest: Website Instagram