35 min listen
300: How To Map Your Branding Strategy With Karen Tiber Leland
300: How To Map Your Branding Strategy With Karen Tiber Leland
ratings:
Length:
38 minutes
Released:
Oct 26, 2017
Format:
Podcast episode
Description
Today's episode is with the great Karen Tiber Leland. Over the past 25 years, she has successfully worked as a management and marketing consultant, freelance writer, keynote speaker, spokesperson, media guest, freelance writer and reporter, author, sometime exhibiting artist and occasional actress.
Clearly, she is no one-trick pony!
She believes the power of what she contributes lies precisely in the unique mix of who she is and what she has done over the years. Having sat on both sides of the media — as a journalist and a guest — has given her a deep understanding of the intricacies of today’s on- and off-line media environment.
As a writer, actor and keynote speaker, she has experienced the world of performing in various contexts, and the decades she spent doing communications consulting with Fortune 500 companies has infused her systems approach to modern marketing and branding with a solid foundation of best practices.
Drawing on 25 years of consulting experience, Karen takes a systems approach to help her clients effectively navigate the wired world of today’s business landscape while powerfully communicating their messages to the public, potential customers and media.
Karen has worked throughout the United States, Europe, Asia and South America with a highly diverse group of industries. Her clients have included: Apple Computer, Cisco, AT&T, Oracle, Avis Car Rental, Johnson & Johnson, Bank of America, Sprint and Xerox, among others.
In this interview, we discuss:
The serious life changes in her life and how they made an impact in her life
What the contribution gap is and how to bridge it
Her 12 brand archetypes
How to answer the "what do you do?" question
Whether it is possible to multipassionate AND
Why she loves Game of Thrones so much
Resources Mentioned In This Episode
Website: http://sterlingmarketinggroup.com/
The Brand Mapping Strategy: Design, Build and Accelerate Your Brand: http://sterlingmarketinggroup.com/books/the-brand-mapping-strategy/
LinkedIn: https://www.linkedin.com/in/karenleland/
Twitter: https://twitter.com/KarenFLeland
See acast.com/privacy for privacy and opt-out information.
Clearly, she is no one-trick pony!
She believes the power of what she contributes lies precisely in the unique mix of who she is and what she has done over the years. Having sat on both sides of the media — as a journalist and a guest — has given her a deep understanding of the intricacies of today’s on- and off-line media environment.
As a writer, actor and keynote speaker, she has experienced the world of performing in various contexts, and the decades she spent doing communications consulting with Fortune 500 companies has infused her systems approach to modern marketing and branding with a solid foundation of best practices.
Drawing on 25 years of consulting experience, Karen takes a systems approach to help her clients effectively navigate the wired world of today’s business landscape while powerfully communicating their messages to the public, potential customers and media.
Karen has worked throughout the United States, Europe, Asia and South America with a highly diverse group of industries. Her clients have included: Apple Computer, Cisco, AT&T, Oracle, Avis Car Rental, Johnson & Johnson, Bank of America, Sprint and Xerox, among others.
In this interview, we discuss:
The serious life changes in her life and how they made an impact in her life
What the contribution gap is and how to bridge it
Her 12 brand archetypes
How to answer the "what do you do?" question
Whether it is possible to multipassionate AND
Why she loves Game of Thrones so much
Resources Mentioned In This Episode
Website: http://sterlingmarketinggroup.com/
The Brand Mapping Strategy: Design, Build and Accelerate Your Brand: http://sterlingmarketinggroup.com/books/the-brand-mapping-strategy/
LinkedIn: https://www.linkedin.com/in/karenleland/
Twitter: https://twitter.com/KarenFLeland
See acast.com/privacy for privacy and opt-out information.
Released:
Oct 26, 2017
Format:
Podcast episode
Titles in the series (100)
026: How Robinson Crusoe Changed One Man's Life and Took Him To A Whole New World with Santiago Jara: Santiago Jaramillo discusses how reading Robinson Crusoe enabled him to avoid being kidnapped and ultimately led him to Florida from Colombia. He navigated different cultures while in school and learned how to assimilate and ultimately be a serial entr... by As Told By Nomads