Data quality is on the top of everyone's mind recently, but getting it right is as challenging as ever. One of the contributing factors is the number of people who are involved in the process and the potential impact on the business if something goes wrong. In this episode Maarten Masschelein and Tom Baeyens share the work they are doing at Soda to bring everyone on board to make your data clean and reliable. They explain how they started down the path of building a solution for managing data quality, their philosophy of how to empower data engineers with well engineered open source tools that integrate with the rest of the platform, and how to bring all of the stakeholders onto the same page to make your data great. There are many aspects of data quality management and it's always a treat to learn from people who are dedicating their time and energy to solving it for everyone.