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Raja Rajamannar (Mastercard) | Quantum Marketing

Raja Rajamannar (Mastercard) | Quantum Marketing

FromThe CMO Podcast


Raja Rajamannar (Mastercard) | Quantum Marketing

FromThe CMO Podcast

ratings:
Length:
50 minutes
Released:
Apr 14, 2021
Format:
Podcast episode

Description

Raja Rajamannar is the Chief Marketing & Communications Officer and President of Healthcare Business at Mastercard. Raja has previously been on the podcast to discuss his role as the CMO of Mastercard—and once more to talk about how his organization and team handled the early days of the COVID-19 pandemic.On today's episode, Raja talks about his new book, "Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers," which takes a look into the future of marketing and what brands can do to meet consumers there. "Quantam Marketing" is available now where all good books are sold, including Amazon. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
Released:
Apr 14, 2021
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.