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199 - To Jump or Not to Jump on a Viral Trend

199 - To Jump or Not to Jump on a Viral Trend

FromYeah, That's Probably an Ad


199 - To Jump or Not to Jump on a Viral Trend

FromYeah, That's Probably an Ad

ratings:
Length:
42 minutes
Released:
Oct 11, 2020
Format:
Podcast episode

Description

It was the skateboard meme that swept us away.  Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed.  They also recap the social hits and misses of the vice presidential debate. 
Released:
Oct 11, 2020
Format:
Podcast episode

Titles in the series (100)

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.