Cliff is a husband, a dad to 3, and CEO of Frios Gourmet Pops. He left their family business to pursue entrepreneurship dream. Ultrarunning, fishing and reading are his outlets. Top 3 Value Bombs: 1. It will help if you have a mentor to be guided in understanding what you are going through. 2. Listen to the stories of other people and be inspired. 3. Create memories that will last a lifetime. Life isn't a dress rehearsal; you get one shot every day, so give your 100%. Are you ready to be your own boss? Visit and request info - The Frios Franchise Sponsors: Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire! Klaviyo: Customers want more from brands. Delivering more means owning the customer experience. Klaviyo calls this “owned marketing” and they believe it’s the best path to growth. For more, visit Klaviyo.com/fire!