Today on Entrepreneur Effect Dush is Joined by Dustin Mathews. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars Online Media, Speeches Seminars (Entrepreneur Press) is set for release on June 13th. Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine. Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales.In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer Architecture® which recently received recognition from the United States Patent and Trademark Office.