In this weeks solo episode of The Diary of a CEO, I discuss how important it is to build and share your story when creating a brand or a business. I talk about how we are naturally obsessed with being motivated and ambitious, and explain how being motivated by external incentives could potentially hinder your passions. I also debate whether living a restrained life might actually be more beneficial for us. Finally, if you think that you might experience imposter syndrome or are often floored by procrastination, then this podcast is a must for you!