54 min listen
EP 087 | Google Ads
FromBusiness of Design ® | Interior Designers, Decorators, Architects & Landscapers
EP 087 | Google Ads
FromBusiness of Design ® | Interior Designers, Decorators, Architects & Landscapers
ratings:
Length:
34 minutes
Released:
Nov 19, 2018
Format:
Podcast episode
Description
Ever thought about placing a Google ad to attract the right clients? Seattle interior designer Faith Sheridan did more than that—she placed the ad…and it worked! Lucky for us, she’s sharing everything she’s learned in the process.
In this episode we learn:
- it’s worth trying something new when you feel you hit a slump
- negative key words (terms you do not want clients to find you through) are as important as key words
- you will set a budget and the ad will run until your budget is used
- prior to placing ads, consider who your ideal client is and target that person specifically
- transparency with fees drives the right customers your way
- quality is more important than quantity when it comes to ad hits
- use any software you like—it’s a tool—you will still need systems and procedures
Learn more about this guest and topic at http://bit.ly/bod-eo087
Thank you to our sponsor! Check out http://business.article.com/
In this episode we learn:
- it’s worth trying something new when you feel you hit a slump
- negative key words (terms you do not want clients to find you through) are as important as key words
- you will set a budget and the ad will run until your budget is used
- prior to placing ads, consider who your ideal client is and target that person specifically
- transparency with fees drives the right customers your way
- quality is more important than quantity when it comes to ad hits
- use any software you like—it’s a tool—you will still need systems and procedures
Learn more about this guest and topic at http://bit.ly/bod-eo087
Thank you to our sponsor! Check out http://business.article.com/
Released:
Nov 19, 2018
Format:
Podcast episode
Titles in the series (100)
EP 001 | The Consultation with Veronica Solomon: If you don’t get the consultation right, the proj… by Business of Design ® | Interior Designers, Decorators, Architects & Landscapers