Every business needs a process to make everything run smooth, Marketing is no exception. We need to have the ultimate process to deliver the right story at the right time. In this excerpt from my book, Right Story, Right Time, I talk about how it is really important to have a process that can be applied in business and our everyday lives. What You’ll Learn: Why you need to have a defined process for our business The 5 Major Steps of the Process How to set the right goals for your process See acast.com/privacy for privacy and opt-out information.