In this episode Sal, Adam & Justin interview Tero Isokauppila, founder and president of Four Sigmatic, about the surprisingly fascinating world of mushrooms. Prepare to have your mind blown! foursigmatic.com/mindpump "mindpump" at checkout for a discount. What made him get into mushrooms? (5:20) The Real Story of Santa Claus and the Mushrooms. (8:16) How in 2006, he won a Finnish innovation award for discovering that the sought-after Japanese culinary matsutake mushrooms also grow in Finland. (13:20) What makes these mushrooms so functional and the benefits of them? (15:35) The boot camp for the body. How mushrooms operate in the human body and why we should be consuming them? (22:17) Mushrooms the cleaners of the forest. The importance of buying organic or not. (25:50) The cycle of life in the eyes of fungi. (31:20) Practices and the proper preparation to consume mushroom products. (33:11) The extraction process that Four Sigmatic uses to separate their products from the rest. (35:50) The top 3 underrated topics people are not talking about? (42:00) What are the traditional uses of the chaga mushroom? (46:44) What made him start his company Four Sigmatic? (51:51) The importance of new media and why they decided to support podcasts. (55:25) The business story of the Four Sigmatic origins. (57:40) How to control your reality and expectations. (1:08:50) What is in store for the future of the company? (1:11:03) Featured Guest Tero Isokauppila - http://www.teroisokauppila.com/ Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health – Book by Tero Isokauppila - https://amzn.to/2s0L9dy Tero Isokauppila (@iamtero) • Instagram Related Links/Products Mentioned Four Sigmatic - https://us.foursigmatic.com/mindpump **Coupon code - "mindpump" at checkout for a discount** Santa and the 'Shrooms: The real story behind the "design" of Christmas - https://inhabitat.com/santa-and-the-shrooms-the-real-story-behind-the-design-of-christmas/ Amanita muscaria - https://en.wikipedia.org/wiki/Amanita_muscaria Number of fungal species has been greatly overestimated - https://www.sciencedaily.com/releases/2015/03/150313083447.htm How Are Mushrooms More Similar to Humans than Plants? - https://www.scienceabc.com/nature/how-are-mushrooms-more-similar-to-humans-than-plants.html BBC - Earth - Plants talk to each other using an internet of fungus - http://www.bbc.com/earth/story/20141111-plants-have-a-hidden-internet Plastic-Eating Mushrooms Could Save the World - https://modernfarmer.com/2015/01/plastic-eating-mushrooms-save-world/ Oregon Humongous Fungus Sets Record As Largest Single Living Organism On Earth - https://www.opb.org/television/programs/ofg/segment/oregon-humongous-fungus/ BBC Nature - Reindeer videos, news and facts - http://www.bbc.co.uk/nature/life/Reindeer Mushrooms: A Potential Natural Source of Anti-Inflammatory Compounds for Medical Applications - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4258329/ Cordyceps militaris improves tolerance to high intensity exercise after acute and chronic supplementation - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5236007/ The sympathetic nervous response in inflammation - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4396833/ Lion’s Mane (Hericium erinaceus : Effects on Cognitive Function - https://pdfs.semanticscholar.org/81ee/79ff94575d87c5367689bc702aaf6b73bb7c.pdf Cancer Ward - Novel by Aleksandr Solzhenitsyn - https://amzn.to/2J2urEh Mushroom Academy: Home - https://www.academy.foursigmatic.com/ People Mentioned Ben Greenfield (@bengreenfieldfitness) • Instagram Paul Chek (@paul.chek) • Instagram Tom Bilyeu (@tombilyeu) • Instagram Lisa Bilyeu (@lisabilyeu) • Instagram Max Lugavere (@maxlugavere) • Instagram Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS HIIT, an expertly programmed and phased High Intensity Interval Training p