In this episode, Sal, Adam & Justin speak with the world's strongest bodybuilder and very successful fitness entrepreneur, Stan Efferding. Stan has appeared on Shark Tank and is the creator of the Vertical Diet. He now offers meals that support the Vertical Diet that are delivered to your door. To order Stan's meals go to mindpumpmedia.com/vertical The importance of a checklist and repetitive behavior to succeed. (6:03) When did he realize he had the potential for the strength for bodybuilding? (11:42) What were the paradigm shattering moments he had in the gym? (13:07) How big of a role do genetics play in getting JACKED?! (14:40) When did bodybuilding become a moneymaker for him? (17:01) Has his training methodology and attitude changed since first getting in the game? (19:04) The ingredients/methods behind the infamous Monster Mash. (30:00) The significance of the gut (microbiome) and treating it with respect. (33:24) The science behind sodium/water intake when it comes to contest prep. (39:50) His thoughts/reactions to Phil Heath’s showing at the recent Mr. Olympia. (44:37) Wisdom vs. experience. What are the most common mistakes he sees competitors make? (46:35) Making health priority #1. How rare is he in his space? (1:00:03) Why you cannot compensate sleep, diet, nutrients for a pill. (1:10:50) What does he have to take now to manage his hormone levels? (1:16:29) Have the trends changed in programming then vs. now? The importance of tackling the big rocks first (EAT, SLEEP and TRAIN). (1:17:40) What has he learned about himself and business through his experience? (1:23:56) Why meal prepping and planning is the #1 predictor of success.  (1:29:50) Financially what product is the most successful and which pose the biggest challenge? (1:33:20) His take on the evolution of social media and how it has affected his business. (1:36:03) Why all diets work when they are inherently followed. (1:42:07) Why did he wait to become a father? (1:47:00) “The power of broke” mindset and always giving more than he gets. (1:49:19) How anything you give for free has no perceived value. (1:51:57) What does he do to break his “checklist” style of living? (1:54:00) What is the proudest moment he has had in his career? (1:57:15) How has his relationship with his mom impacted him as an adult? (2:02:54) When you change the “why” you look at things, and the things you look at change. (2:07:48) Stan’s Tip of the Day. (2:11:40) Featured Guest/People Mentioned: Stan "Rhino" Efferding (@stanefferding)  Instagram YouTube Dave Palumbo (@huge285)  Instagram Flex Wheeler ® | Official (@officialflexwheeler)  Instagram Dorian Yates (@thedorianyates)  Instagram John Meadows (@mountaindog1)  Instagram Charles R Poliquin (@StrengthSensei)  Twitter Ben Smith (@bsmit13)  Instagram George Lockhart (@lockloadedmma)  Instagram Phil Heath (@philheath)  Instagram Hafþór Júlíus Björnsson (@thorbjornsson)  Instagram Layne Norton, PhD (@biolayne)  Instagram Mark Bell (@marksmellybell)  Instagram Greg Nuckols (@gregnuckols)  Instagram Links/Products Mentioned: Mind Pump Meals VERTICAL DIET EXPLAINED! Live With Stan Efferding – YouTube Sodium Intake and All-Cause Mortality over 20 Years in the Trials of Hypertension Prevention Rhinos Rhants #10 - Creatine sucks but THIS works – YouTube RHINO's RHANT #23 - "If you want to be healthy, don't compete" Rhinos Rhants #20 Stress For Success HumanProgress.org Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Strong, an expertly programmed and phased strongman inspired training program designed in collaboration with World’s Strongest Man competitor Robert Oberst to trigger new muscle building adaptations and get you STRONG. Get it at www.mapsstrong.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bun