Time and color in the roasting process are inextricably linked. We are fairly used to using time as a tool but what about color? Turns out that the color of your coffee is actually one of the most important but under-utilized, and poorly tracked metrics for determining flavor in the final roasted coffee. On this 5th edition of the Rate of Rise series we are going to be talking with Morten Munchow, the co-author of the Roast Magazine article: Flavor Development-The Relationship Between Time and Color in Coffee RoastingMorten Munchow To help us dive into this  Morten Munchow is the Founder of Coffee Mind a coffee roasting academy, research, and consultancy company based in Denmark. Morten is a scholar of biology who through over ten years of intense practical and scientific research and application gained a unique insights that have pushed the specialty coffee industry forward worldwide. He is a sought after speaker and presenter having published several papers in scientific journals.  In our conversation today we will be discoing the relationship between time and color and how we as an industry need to start regarding color and its subsequent tracking as a primary tool in creating consistency, quality, and serving a product that delights our customers We will cover: Obsessing about minutia Reaching wrong conclusions Sensory impact of color Relationship between Tim and color Tracking color in your production Determining a starting color and your roasters range Developing intelligent intuition Investing in equipment Links: www.coffee-mind.com Instagram Example of color meter www.roastmagazine.com   Subscribe to Roast Audio Articles!  https://www.roastmagazine.com/audioarticles/   RoR #1: A Conversation w/ Anne Cooper of Equilibrium Master Roasters RoR #2: Exploring Quality Control w/ Spencer Turer of Coffee Enterprises RoR #3: Making Contingency Planning a Reality w/ Andi Trindle Mersch of Philz Coffee RoR #4: Practical Thermal Dynamics w/ Candice Madison of Royal Coffee / The Crown Oak   Interested in coffee consulting? Let's talk! Email me: Chris@keystotheshop.com