Since the Ukraine war of 2014, most Western governments have classified any hostile challenge as 'hybrid', 'sub-threshold', or as actions belonging to the 'grey zone' space, be those of 'little green men' seizing a TV station, or mechanized divisions invading another country. Why is the West so surprised, confused or bamboozled by the actions of competitors? Peter Roberts talks to UK psychological operations expert Ewan Lawson about lazy language, the digital revolution, and the struggle to find coherent responses (and not solely military ones).