Trade fairs are a whirlwind of people, products and hopefully, sales. You’re high on excitement, surrounded by thousands of potential customers. You’re ready to sell anything and everything. But trade fairs are a funny thing. Customers are oftened hyped up and ready to spend, and the old fear of missing out, drives them to buy things that they may not normally have purchased. Now, the reason you do trade fairs, is mainly to attract new customers, right? But a new customer once, is not going to change your bottom line.