This week’s conversation is with Dr. Katy Milkman, a behavioral scientist and professor at the Wharton School at the University of Pennsylvania. Over the course of her career, she has worked with or advised dozens of organizations on how to encourage positive change, including Google, the U.S. Department of Defense, the American Red Cross, and Morningstar. Her research is regularly featured by major media outlets such as The New York Times, The Wall Street Journal, and NPR. She currently codirects the Behavior Change for Good Initiative at the University of Pennsylvania and has a new book out titled, How to Change: The Science of Getting from Where You Are to Where You Want to Be.And that’s why I wanted to speak with Katy… to better understand the research around behavior change.How do people change, what are some things that get in the way, and what are some ways to amplify the rate of change?-----Please support our partners!We're able to keep growing and creating content for YOU because of their support. We believe in their mission and would appreciate you supporting them in return!!To take advantage of deals from our partners, head to http://www.findingmastery.net/partners where you'll find all discount links and codes mentioned in the podcast.