Search up “hockey skills coach” on Instagram and you’ll be sure to find a long list of user names. It’s become a great platform for coaches to display short videos with drills that anyone can then take and attempt to replicate on the ice or add to their game.

Daniel Broberg, AKA @db_hockey_factory is right at the top of the list when is comes to skills coaches leaving impact on and off social media.

Broberg is a Swedish skills coach with over 30 years of experience and has built a reputation for breaking down very complex skills and transferring them to players of all ages, including some of the game’s best.

His list of clients includes NHLers William Nylander, Carl Haglin, Jesper Bratt, Marcus Krugger, and Oliver Kyllington. Most recently, Broberg spent time as a skills coach for the SHL’s Vaxjo Lakers. Prior to that, he spent six seasons as a head/assistant coach in the HockeyAllsvenskan league in Sweden. He’s also spent time helping out at the Detroit Red Wings’ prospects summer camps.

If you follow Daniel on Instagram, you’ve likely seen some of elite players performing his drills — and just how challenging they can be. Throw in his bleached blonde hair and numerous tattoos, and it’s no wonder he’s caught the attention of the hockey world.

In this week’s podcast, we’ll discuss Broberg’s journey towards becoming a skills coach, how he’s been able to earn the trust of some of the game’s top players, and his philosophy on developing fundamentals skills versus more complex ones.