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862. Innovating Inbound: Virtual Events Don’t Have to Suck

862. Innovating Inbound: Virtual Events Don’t Have to Suck

FromMove: The Go To Market Podcast


862. Innovating Inbound: Virtual Events Don’t Have to Suck

FromMove: The Go To Market Podcast

ratings:
Length:
50 minutes
Released:
May 26, 2021
Format:
Podcast episode

Description

How many virtual events have you attended since the pandemic started? Let’s face it: most of them suck. But the ones that don’t are the ones that embrace the constraints and innovate.Events like Inbound. In the latest LinkedIn Live episode, I’m joined by Susan, title at Hubspot, who helped rethink the 20,000+ person event and create a virtual event that doesn’t suck — it rocks.We discuss:How constraints foster creativityWhy business events need to be human firstHow to pick what to suffer through from equally painful optionsThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.
Released:
May 26, 2021
Format:
Podcast episode

Titles in the series (100)

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313