Plant-based nutrition is definitely having a moment and it's so rewarding to be a key part of the conversation. It's also rewarding to introduce two longtime plantstrong pals who,like those of us at PLANTSTRONG, have been walking the walk and talking the talk for decades. Matt Frazier is founder and creator of “The No Meat Athlete” and he’s absolutely one of the global authorities on plant-based nutrition for endurance athletes. Robert Cheeke is the founder and creator of Vegan BodyBuilding and Fitness and has often been referred to as “The Godfather of the Vegan Bodybuilding Movement.” For over 25 years now, he's been out there flexing those biceps and advocating for a vegan lifestyle. At PLANTSTRONG, we're thrilled to see Matt (“Mr. Endurance”) and Robert (“Mr. Muscle”) cross-pollinate and get together to produce this groundbreaking new book, The Plant-Based Athlete: A Game Changing Approach to Peak Performance.It is poised to be the definitive guide for any athlete looking to optimize and enhance their athletic performance. It doesn’t matter if you’re a professional athlete, a weekend warrior, or someone who is just starting to dip your toe into fitness and may harbor some fear or doubt that plant-based nutrition will provide you with everything you need to succeed. Those fears will be put to rest with this book that is packed with recipes, insights, scientific research, and profiles of athletes who use plants to power their professional careers and daily lives. Key Takeaways: Macronutrient and Micronutrient Breakdowns - How much and, more importantly, what should I be eating before, during and after my training sessions? Can I really get enough protein on a plant-based diet? Why is plant protein superior to animal protein? How does a plantstrong diet help with inflammation and recovery? What are some examples of food combinations that will help sustain my performance? What foods do Robert and Matt eat? How do I even know how many calories I need on a daily basis? Who are some of the top-level athletes fueled by plants and what do they eat on a daily basis? Even though our platform at PLANTSTRONG has primarily been about preventing and reversing chronic lifestyle disease like heart disease, high blood pressure, and diabetes, it’s so exciting to shed light on the fact that the same diet is also a performance enhancer to help athletes of all levels compete at their best. The game is changing and it is PLANTSTRONG. Episode Resources Order our New PlantStrong Dessert-Inspired Granolas! https://plantstrongfoods.com/ Black Mountain, NC PLANTSTRONG Retreat - September 25th-30th, 2021 - https://plantstrong.com/black-mountain/ PLANTSTRONG Meal Planner - https://mealplanner.plantstrong.com - use code: STARTFRESH for a 14-Day Free Trial. Yes, you have to enter a credit card - but you won’t be charged if you cancel before the trial ends and that’s a click of a button. Enjoy the test drive and get cooking! Theme Music for Episode Promo Theme Music No Meat Athlete - https://www.nomeatathlete.com/ Vegan BodyBuilding Website - https://www.veganbodybuilding.com/