37 min listen
Why Animalz Prefer Thought Leadership Content Over Search Traffic
Why Animalz Prefer Thought Leadership Content Over Search Traffic
ratings:
Length:
30 minutes
Released:
Jun 21, 2021
Format:
Podcast episode
Description
Does Thought Leadership Actually Convert?
In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content.
Ryan shared:
2:13 - The story about how & why they went with thought leadership from the beginning
6:05 - What kind of thought leadership Animalz writes?
10:11 - What is his process of writing the content writing & ideation?
12:42 - How does Animalz engineer content virality?
15:36 - How do they convince clients to write about thought leadership content?
18:56 - How should you think about thought leadership content when you don't have personal experience?
19:24 - At what stage should you choose thought leadership and commodity SEO content?
21:46 - How to promote content without being too promotional?
24:13 - How to compete with amazing substack writers who sometimes do better jobs than we do?
Key links
Ryan's Twitter ProfileOn thought leadership contentCopycat contentThe idea farmThe second-mover advantageContent maturity model
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Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content.
Ryan shared:
2:13 - The story about how & why they went with thought leadership from the beginning
6:05 - What kind of thought leadership Animalz writes?
10:11 - What is his process of writing the content writing & ideation?
12:42 - How does Animalz engineer content virality?
15:36 - How do they convince clients to write about thought leadership content?
18:56 - How should you think about thought leadership content when you don't have personal experience?
19:24 - At what stage should you choose thought leadership and commodity SEO content?
21:46 - How to promote content without being too promotional?
24:13 - How to compete with amazing substack writers who sometimes do better jobs than we do?
Key links
Ryan's Twitter ProfileOn thought leadership contentCopycat contentThe idea farmThe second-mover advantageContent maturity model
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
Released:
Jun 21, 2021
Format:
Podcast episode
Titles in the series (80)
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