Dream with me for a moment: what could happen if you committed to posting daily on TikTok for 2 months straight? Could you perhaps significantly grow your visibility, traffic to your website and even sales? On this episode, I’m talking to Kyle Sommer of Sommer Letter Co. She's someone who did exactly that and her results were pretty incredible. Kyle and I dive deep into her TikTok growth including how she’s grown her website traffic by 30%, and increased daily sales by 15%.    ON TODAY’S EPISODE: What Kyle creates at Sommer Letter Co Which marketing platforms she focused on pre-TikTok What drew her to TikTok and how she got started  Her experience of TikTok before using it for her business Kyle’s first TikTok video  Content that has worked well for her TikTok strategy Why she creates longer videos opposed to shorter ones  Concerns she had before starting her TikTok journey  How she’s found her community on the platform  Her strategy for including a call to action and leading people to her store  Kyle’s thoughts on repurposing TikToks as Instagram Reels What she measures to make sure the ROI on her time is worth it  Her experience with growing her business slowly and intentionally How she’s incorporated her slow growth philosophy into what she creates on TikTok Misconceptions people have about TikTok Advice for getting started on TikTok for your business Her core messaging on TikTok  What she’s working on next  FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP209 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.   ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/ JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!